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Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
★★★★★

4.7/5 | Based on 4458+ Reviews

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

$227.37

$90.95

Save 59%

Free shipping with Australia Post
30-Day Money-Back Guarantee
Australian women’s fashion since 2021

Low in stock, only a few left

Color White
Size S

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Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

✔ Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

✔ Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

✔ Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

✔ 3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

✔ Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

✔ Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

We offer free shipping across Australia on every order. Your order will be carefully packed and sent with Australia Post, so it can be delivered safely to your door.

We want you to feel comfortable when shopping with Willow Coast. If your purchase isn’t quite right for you, you can return it within 30 days. Take your time, try it on at home and make sure you’re happy with your purchase.

Shopping with Willow Coast is safe and secure. We offer trusted payment options including Amex, Mastercard, Visa, Maestro, PayPal, Apple Pay and Google Pay, so you can choose the payment method that suits you best. Your payment details are handled securely at checkout.

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See What Customers Are Saying About Their Birthday Sale Deals


Such a lovely experience. The dress fits perfectly and is so comfortable to wear.

Emma C. Sydney, NSW


Absolutely love my order! Everything arrived beautifully packed and the quality is lovely.

Chloe W.
Brisbane, QLD


Really happy with my purchase. The quality is even better than I expected.


Claire Morgan.
Adelaide, SA


Beautiful clothing and such an easy shopping experience. I’ll definitely be ordering again


Hannah Parker.
Perth, WA

I’m so pleased with my order. The fabric feels lovely and the fit is perfect.


Olivia Thompson.
Gold Coast, QLD

Such a beautiful piece. It looks exactly like the photos and arrived safely.

Georgia M., Melbourne, VIC

Really happy with everything. The sizing was spot on and the quality is great.

Jessica Taylor.
Canberra, ACT

5 YEARS OF WILLOW COAST

Hi lovely,

Welcome to Willow Coast.

I’m Sophie, the founder of Willow Coast, and this year we’re celebrating 5 wonderful years of our fashion store.

To celebrate, we’re offering a special birthday discount for a limited time. 🎉

Thank you so much for being here and for supporting our business. It truly means a lot to us.

With love,
Sophie Bennett
Founder of Willow Coast 🤍

Free Shipping

We believe shopping should be simple, with no unexpected costs at checkout. That’s why we offer free shipping across Australia. We’ll carefully pack your order.

30-Day Return Guarantee

We want you to feel completely comfortable when shopping with Willow Coast. If your purchase isn’t quite right for you, you have 30 days to return it. Take your time, try it on at home and make sure it feels right for you. We’re here to make your shopping experience easy and worry-free.

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Your payment is safe and secure.
We accept a range of trusted payment options, including Amex, Mastercard, Visa, Maestro, PayPal, Apple Pay and Google Pay.